28th Sep 2023
Instagram has become a key platform for marketers as 70% of IG users discover new products on the platform. And Instagram analytics tools are your best bet to get your brand discovered
How? And which tool should you choose?
There are many great social media analytics tools out there, which means that finding the right one for your needs can get tricky.
To make things easier for you, this list will help in comparing the tools. We narrowed down our search to the top 10+ Instagram analytics tools, including features and pricing.
Let’s dive into what tools can help you elevate your brand on Instagram.
As promised, here is our list of the Instagram Analytics tools that every social media marketer must have on their radar. Let us know what you think in the comments below.
Sprout Social is an Instagram analytics tool that gives you quality insights about your market and audience.
This tool lets you compare follower and engagement stats between brands on Instagram. It also gives you unlimited reports and data about specific posts, hashtags, keywords, audience and competitors.
All l this information will help you create and execute Instagram marketing strategies that really move the needle for your business.
Price: $249 – $499 per month
SocialFox will simplify Instagram followers analytics for you.
This tool shows real-time Instagram analytics, allowing you to reflect on marketing results instantly with actionable insights.
It provides a visual representation of your competitive analysis. And overall, it is a great tool to dive deeper into audience insights.
Price: $39 per month
Brandwatch provides you with data regarding conversations about your brand, competitors and industry.
This tool searches the entire internet for reviews, comments and articles around your business. Particularly on Instagram, you can gauge how you stack up against your competitors in terms of the volume of mentions you’re getting compared to theirs.
Brandwatch allows you to receive email alerts about critical Instagram conversations. So, you can quickly spring into action when needed.
Price: Starts from $108 per month
Besides helping you publish Instagram content directly, Hootsuite also lets you see critical analytics about your audience on Instagram.
Like similar Instagram analytics tools, Hootsuite helps you keep track of your customers, competitors and brand performance. Also, it provides visual reports of what’s working for your business and what’s not.
Price: $49 – $799 per month
This tool shows you your community growth on Instagram over specific time periods — how far you’ve grown from period A to period B.
Iconosquare shows you where your Instagram users come from and what languages they use. Pretty much like most of the other Instagram analytics tools, it tells you what works and what doesn’t for your Instagram audience.
A unique and helpful feature that Iconosquare offers allows you to compare influencers based on follower and engagement metrics.
Price: $49 – $79 per month
Pixlee is a platform that allows you to collect, curate, and share user generated content from happy customers and influencers.
The Instagram followers analytics feature displays an overall report on your social profiles. Specifically, it shows information on profile analytics posts as well as website views.
Also, it allows you to build and export customized reports for more detailed insights.
Price: Custom
As shown in the image below, Minter.io provides you with metrics like most of the other Instagram analytics tools mentioned in this list offer.
The tool gives you a bird’s-eye view of how your hashtags and keywords are faring on Instagram. This includes, the best performing content types, the most engaging photo filters and even the best times to post.
Minter.io tracks how much Instagram traffic is sent to your website and the engagement levels your stories get. Moreover, the platform allows you to export your data in a visually appealing format to keep stakeholders informed about your Instagram marketing performance.
Price: $99 – $399 per year per profile
Quintly offers you an Instagram analytics feature that helps you measure the follower growth of your account and that of your competitors. This can tell you how many unique consumers are finding your brand on the platform, compared to your competitors.
The software also comes with an Instagram content analysis feature, where you can see which content types perform best so you can always replicate success.
Price: $449 per month
With Rival IQ, you can run your Instagram competitive analysis in minutes.
You’ll be able to see the speed at which your competitors are gaining followers, how often they post, what their engagement rates look like, and their most engaging Instagram content.
Additionally, RivalIQ alerts you when a main competitor starts spending ad money on a post. This feature tells you what content performs great for your fellow industry players.
Price: $239 – $519 per month
Emplifi helps you monitor and listen to conversations and topics that your audience cares about. This lets you know which content to create and how best to engage your audience to spike the right actions from them.
Like many other Instagram analytics tools mentioned here, this tool helps you identify sentiments around the posts on your searched keywords, hashtags or accounts. Also, you’ll be able to categorize posts by sentiments. So, you will always understand where to look and how to respond.
Price: Custom
Finally, it’s important that you pick the tool that not only suits your wallet but also tracks the metrics you need. So, try the tools out before deciding to pay for any of them and make a well-informed decision.
Moreover, when you try them, consider the following:
Best of luck in your search. As always, if you need an intuitive and comprehensive suite of social media analytics to step up your social media marketing and crush your goals. We are here to help.
InstaElite customers around the globe are growing their social reach, getting more Instagram followers, and building a loyal audience with us!